Guide to the Development of Mobile Applications: Is your Brand Incomplete without an Application?
Does any brand really need an application for being successful today? This is a question that
many companies have asked whenever they have evaluated the cell phone strategies. However,
there exists no lucid answer to a question like this and for this particular reason, here is a guide
that has been created through this blog post that guides to assist you in determining if the
brand of yours really is in need of applications for succeeding in the economy of today. App are
just distribution mediums and correctly using them creates effective channel of communication
for the brands to adapt to, learn from and address the needs of the customer better, while
meeting the objectives of businesses, simultaneously.
Illustration by stats
According to top Mobile App Development Company, there are many statistics that have
illustrated the tremendous level of opportunity for the brands that look forward to enter the
market of cellphone apps. As of 2018, more than two million applications are there on the Play
store and around two million on other stores. Consumer spending has also increased by almost
eighty percent and it has been believed that to increase by more than a hundred billion by
2020.
Applications no more a novelty but a segment of broader strategy
Websites do offer multiple benefits for strengthening the customer experience of a brand
however having presence online is not any longer sufficient. Back in the days, when websites
were innovative and new, people always thought that shopping online, newsletter
subscriptions and live chats were among the many features that were ingenious. Similar to web
growth, applications are not novelty anymore. They, according to top Mobile App Development
Company in India are now part of the broader strategy that any company cannot ignore for the
potential of grand building that it has.
Expectations of the customer are shifting
Any customer today demands convenience. they desire access to information instantly, ability
for exploring options, regardless of when and where. More importantly, these customers
expect that experiences with companies if going to be extremely relevant. If any brand does not
include mobile, it may miss out on the significant opportunities of connecting, transacting,
influencing, engaging and supporting the potential as well as current customers.
Topmost signs that the brand needs mobile app the sift towards mobiles have made companies realise that customers have to be targeted in a very personalised manner. With effective strategies, brands have to strike interaction with the customers at any given time, from any location or place. This is not say that brands must only have an application because time is spent by customers on smartphones; but it needs to offer values beyond all other platforms like your website. Here are the signs that hint at why an application makes a difference to your brand.
Customers are part of the younger demographic
Reports indicate that people falling in the age bracket of twenty four to eighteen years use
more of the mobile apps than other group. They are closely followed by the thirty four to
twenty five years old. A study has suggested that more than fifty percent of the millennial
download shopping apps on cellphones while more than twenty seven percent using these
retail programs for making the most of exclusive discounts and offers. Statistics has proven that
all millennial above the age groups look for the mobile experiences.
Getting smartphone traffic to the website even
This is the most obvious reason. If any brand is not receiving too much of the traffic from
smartphones then the time has arrived for considering the developing of applications. Brands
must identify where and when customers are making digital interactions. Have customers
visited your website while travelling? Majority of the traffic from smartphones to websites
means that customers want engagement with brands on smartphones. As response, brands
have to help the customers offering them with a mobile experience that is completely
personalised.
The company of yours is based on e-commerce
Even if the brands are having many sales closed through a website of e-commerce, it is
essential that mobile shoppers are considered, do not rely on the shoppers via the website of
yours. Any mobile app helps boosting the profitability with push notifications, specials and so
on. Customers are demanding loyalty integration, richer experiences of shopping and newer
ways of engaging with the retail brands.
More value can be offered beyond the website
First step towards smartphone strategy is to understand as what are the expectations of
customers from brands. Can your brand provide them more value with an app? How can the
application address pain points for them? The more any brand is aware about the customers,
the better the brand will fare in addressing pain points that press where customer needs
solving.
Competitors possess a mobile app
If the competition of yours has an application already, it is certainly time, that you caught up
following suit. It is never too late in gaining the perfect competitive edge. What is that one
thing that your customers may be doing well? Which are areas that you need to improve upon?
Refrain from building applications that exist already. Customers have to b provided an
experience that is very unique in presenting increased value rather than competition.
Merits of developing an application
Applications have a crucial role to play in the lives of people and this is how brands can easily
benefit from the development of them.
Enhancing the experience of customers
Building programs boils down to a goal that is overarching and this enhances the customer
experience on the whole. Any customer experience that is friction less is the principal goal of
designing them. Therefore, functionality of it needs it to entirely align with core business of the
company. From the perspective of any brand, applications are product catalogues. they offer
channels to customers for brand interaction. It enhances no just experience of the customers
but provides a brand experience that is unique on its own.
Increasing the visibility of brand
If customers see the brand’s application on their phones, repeatedly, then that sticks to their
subconscious mind. Developing them increases the visibility of the brand and customers are
encouraged to frequently use them. Hence it adds to the strengthening of an organisation's
reputation.
many companies have asked whenever they have evaluated the cell phone strategies. However,
there exists no lucid answer to a question like this and for this particular reason, here is a guide
that has been created through this blog post that guides to assist you in determining if the
brand of yours really is in need of applications for succeeding in the economy of today. App are
just distribution mediums and correctly using them creates effective channel of communication
for the brands to adapt to, learn from and address the needs of the customer better, while
meeting the objectives of businesses, simultaneously.
Illustration by stats
According to top Mobile App Development Company, there are many statistics that have
illustrated the tremendous level of opportunity for the brands that look forward to enter the
market of cellphone apps. As of 2018, more than two million applications are there on the Play
store and around two million on other stores. Consumer spending has also increased by almost
eighty percent and it has been believed that to increase by more than a hundred billion by
2020.
Applications no more a novelty but a segment of broader strategy
Websites do offer multiple benefits for strengthening the customer experience of a brand
however having presence online is not any longer sufficient. Back in the days, when websites
were innovative and new, people always thought that shopping online, newsletter
subscriptions and live chats were among the many features that were ingenious. Similar to web
growth, applications are not novelty anymore. They, according to top Mobile App Development
Company in India are now part of the broader strategy that any company cannot ignore for the
potential of grand building that it has.
Expectations of the customer are shifting
Any customer today demands convenience. they desire access to information instantly, ability
for exploring options, regardless of when and where. More importantly, these customers
expect that experiences with companies if going to be extremely relevant. If any brand does not
include mobile, it may miss out on the significant opportunities of connecting, transacting,
influencing, engaging and supporting the potential as well as current customers.
Topmost signs that the brand needs mobile app the sift towards mobiles have made companies realise that customers have to be targeted in a very personalised manner. With effective strategies, brands have to strike interaction with the customers at any given time, from any location or place. This is not say that brands must only have an application because time is spent by customers on smartphones; but it needs to offer values beyond all other platforms like your website. Here are the signs that hint at why an application makes a difference to your brand.
Customers are part of the younger demographic
Reports indicate that people falling in the age bracket of twenty four to eighteen years use
more of the mobile apps than other group. They are closely followed by the thirty four to
twenty five years old. A study has suggested that more than fifty percent of the millennial
download shopping apps on cellphones while more than twenty seven percent using these
retail programs for making the most of exclusive discounts and offers. Statistics has proven that
all millennial above the age groups look for the mobile experiences.
Getting smartphone traffic to the website even
This is the most obvious reason. If any brand is not receiving too much of the traffic from
smartphones then the time has arrived for considering the developing of applications. Brands
must identify where and when customers are making digital interactions. Have customers
visited your website while travelling? Majority of the traffic from smartphones to websites
means that customers want engagement with brands on smartphones. As response, brands
have to help the customers offering them with a mobile experience that is completely
personalised.
The company of yours is based on e-commerce
Even if the brands are having many sales closed through a website of e-commerce, it is
essential that mobile shoppers are considered, do not rely on the shoppers via the website of
yours. Any mobile app helps boosting the profitability with push notifications, specials and so
on. Customers are demanding loyalty integration, richer experiences of shopping and newer
ways of engaging with the retail brands.
More value can be offered beyond the website
First step towards smartphone strategy is to understand as what are the expectations of
customers from brands. Can your brand provide them more value with an app? How can the
application address pain points for them? The more any brand is aware about the customers,
the better the brand will fare in addressing pain points that press where customer needs
solving.
Competitors possess a mobile app
If the competition of yours has an application already, it is certainly time, that you caught up
following suit. It is never too late in gaining the perfect competitive edge. What is that one
thing that your customers may be doing well? Which are areas that you need to improve upon?
Refrain from building applications that exist already. Customers have to b provided an
experience that is very unique in presenting increased value rather than competition.
Merits of developing an application
Applications have a crucial role to play in the lives of people and this is how brands can easily
benefit from the development of them.
Enhancing the experience of customers
Building programs boils down to a goal that is overarching and this enhances the customer
experience on the whole. Any customer experience that is friction less is the principal goal of
designing them. Therefore, functionality of it needs it to entirely align with core business of the
company. From the perspective of any brand, applications are product catalogues. they offer
channels to customers for brand interaction. It enhances no just experience of the customers
but provides a brand experience that is unique on its own.
Increasing the visibility of brand
If customers see the brand’s application on their phones, repeatedly, then that sticks to their
subconscious mind. Developing them increases the visibility of the brand and customers are
encouraged to frequently use them. Hence it adds to the strengthening of an organisation's
reputation.
Comments
Post a Comment